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The Facebook Effect by David Kirkpatrick

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The Facebook Effect - David Kirkpatrick

David Kirkpatrick was for many years the senior editor for Internet & Tech at Fortune Magazine. The Facebook Effect is the only book with which Facebook management has ever extensively cooperated. In June 2010 Simon & Schuster published his book "The Facebook Effect: The Inside Story of the Company that is Connecting the World," about FB's history and impact. It has also been published by Virgin Books in the UK, Simon & Schuster in Australia, in Spanish worldwide by Planeta, in German by Hanser Verlag, in Russian by EXMO, in Chinese by Beijing-based Cheers Publishing, by Acorn in Korea, by Nikkei in Japan, and in 13 other countries and languages.

Some comments about the book:

“Finally, the page-turning inside scoop on one of the most important companies of the decade. For anyone who wondered how Facebook got where it is -- and for all of us who wonder (and worry about) where it's going next -- this is critical reading.”
--Eli Pariser, President, Moveon.org

"This is a fantastic book, filled with great reporting and colorful narrative. The human drama of Mark Zuckerberg and his colleagues gives an exciting glimpse of how to launch a game-changing startup."
--Walter Isaacson, author of Einstein: His Life and Universe

“Kirkpatrick’s amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it’s fascinating to read what resulted.”
--Chris Anderson, editor of Wired and author of The Long Tail

“This fast-paced narrative captures the excitement of the startup world and reminds me of the early days of Wikipedia when I realized we were onto something big. A big revelation is how Mark Zuckerberg’s idealism led him to focus on product improvements rather than short-term revenue gains, and how critical this was to the company’s success. ”
--Jimmy Wales, Founder, Wikipedia

“This is not just a profoundly interesting business history, but a book about a force that will change society in ways we are just beginning to understand. One of the most thoughtful technology writers of our time captures the essence of what makes Facebook so subversive -- it wants to make us all more transparent. The company puts people, not information, at the center of how we relate to the world through the Internet. It is a catalyst for a relationship revolution.”
--John Hagel, Co-Chairman, Deloitte Center for the Edge and co-author of The Power of Pull

“David Kirkpatrick recounts in fastidious and fascinating detail the breakneck development of this 21st century phenomenon. Facebook’s capacity to galvanize human behavior has already had vast and irreversible consequences for society, politics, and marketing. There will be many more to come – accompanied, it seems certain, by some degree of turbulence. It’s a fascinating story – and it’s only 6 years old.”
--Martin Sorrell, CEO, WPP Group

"It's fun to read this amazing story of how Mark Zuckerberg created Facebook and made it huge worldwide. It's also a brilliant window into what it takes to be a successful Internet entrepreneur." 
--Marc Benioff, founder and CEO, Salesforce.com

“The Facebook Effect tells the story of one of the most influential companies of our time, shaped by a determined team of entrepreneurs who have redefined the way millions of us connect, communicate and share information each day. . . . The effects of Facebook will be felt for generations to come.”
-- Michael Dell, founder and CEO of Dell, Inc.

“Facebook is becoming the dominant social networking tool, facilitating our online and offline worlds. The Facebook Effect effectively shows its rapid evolution, where it is going, and how it will increasingly affect our lives.”
--Craig Newmark, founder of craigslist